Scrumptious Reads


The client brief was to design a concept store for a temporary space in Brisbane’s vibrant South Bank precinct. The project would springboard a new retail venture specialising in books on food and drink.

The idea builds on the use of an everyday utilitarian object that reflects the food and drink theme—the paper cup. The readily accessible, recyclable, low cost material was used to construct an artificial landscape that celebrates the new business identity.

The resulting display is simultaneously structural and textural, with the humble paper cup given an unexpected new life. The project embraces material experimentation and low-tech construction in optimising the design outcome.